Ariel is Azure growth officer in Israel – Leading the Azure Business, operations, and marketing Israel, focusing on the digital-native and ISV business, as well as the mature and traditional enterprises, corporate and SMB customers with their digital transformation journey to the cloud. Ariel brings a variety of expertise into the role from his previous experiences in almost every aspect of the software and cloud business in Israel – Channel and technology sales, BizDev and industry strategy building as well as establishing and leading the Microsoft Digital Native and Start Up Program in Israel.