In this event, sessions will be held in Hebrew

Start your day with coffee, light breakfast, and easy conversation with founders, tech executives, investors and enablers. Perfect time to make your first connections.



Opening the conference with welcome remarks from the Lynx team

Join Raanan Cohen – serial entrepreneur, investor and marathon-minded “iron-man” of the startup world – as he lifts the curtain on what really happens inside a high-growth venture.
From turning down a $10M exit, to facing a collapse, to building a unicorn-valued company, Raanan shares the raw highs and lows, the boardroom power plays, the investor dynamics, and the personal cost of “just one more round”.
Raanan founded Bringg in 2013 with the vision of changing the way businesses deliver in the on-demand era. Bringg’s last publicly confirmed valuation was $1B (in June 2021).

In a world where SaaS solutions have become the standard across almost every industry, the next step is to make your SaaS truly smart. In this talk Evyatar Edri – LetsAI Co-founder & CPO, will explore how integrating AI into SaaS platforms doesn’t just upgrade the product – it unlocks new business models, smart automations, and personalized user experiences. Join us as we dive in together and see how to transform your SaaS from a standard solution into a smart, market-leading platform.





MC: Ben Pelled, Founder & CEO @ Lynx
Discover how the next generation of SaaS startups is using AI to solve real enterprise challenges – from automating workflows to unlocking new data insights and customer experiences.
In this fast-paced session, emerging founders will showcase innovative AI-powered solutions designed to scale, integrate, and transform the way large organizations operate.




Moderator: Eyal Asila, Founder & CEO @ CyberLion Advisory
Winning enterprise SaaS deals means winning over the CISO. In this panel, leading security leaders reveal how they evaluate, approve, and deploy SaaS solutions in 2025 – from red flags that kill deals to the trust signals that close them. Learn what makes or breaks a security review, how AI and compliance shape procurement, and how startups can accelerate enterprise trust.
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Moderator: Raheli Sasson, Director of FP&A @ JFrog (DevOps & security, NASDAQ: FROG, market cap ~$5.5B)
In 2025, every SaaS purchase is a strategic financial decision. In this panel, CFOs from leading companies together with experts providing CFO services to startups will share how they evaluate SaaS vendors: from pricing models and ROI metrics to budget planning, cash flow impact, and supporting long-term growth.
We’ll also explore how early-stage startups can leverage outsourced CFO and finance services to professionalize their operations, negotiate smarter, and scale faster.
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Moderator: Evyatar Edri, Co-Founder & CPO @ Let’s AI
AI agents are moving beyond hype and into production. In this panel, SaaS leaders share where AI agents are already delivering value – from customer support and onboarding to QA, security, and operations – and how to build trust with enterprise buyers.
Learn how to avoid hallucinations, design human-in-the-loop safeguards, and monetize AI features that customers actually adopt.
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Pre-scheduled 1 on 1 meetings for founders, tech leaders, and investors. Meetings are set through the event app.
Clients:
Enablers:
Investors:
Founders:
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