Lynx SaaS Summit 2025 Agenda

agenda

In this event, sessions will be held in Hebrew

Expand All +

October 29, Tel Aviv Stock Exchange

09:00 - 10:00Breakfast
Lynx SaaS Summit Kickoff Breakfast
By Breakfast
Start your day with coffee, light breakfast, and easy conversation with founders, tech executives, investors and enablers. Perfect time to make your first connections.
10:00 - 10:10Opening Remarks
Let’s Get Started: Opening Words from the Lynx Team
Opening the conference with welcome remarks from the Lynx team
- Ben Pelled, Conference Organizer @ Lynx
- Amir Karlin, Marketing & Partnerships @ Lynx
- Gal Benkin, Sales & Business Development @ Lynx
10:10 - 10:30Keynote
Behind the Unicorn: The Untold Startup Journey
By Raanan Cohen, Unicorn Founder | Bestselling Author
Join Raanan Cohen – serial entrepreneur, investor and marathon-minded “iron-man” of the startup world – as he lifts the curtain on what really happens inside a high-growth venture.

From turning down a $10M exit, to facing a collapse, to building a unicorn-valued company, Raanan shares the raw highs and lows, the boardroom power plays, the investor dynamics, and the personal cost of “just one more round”.

Raanan founded Bringg in 2013 with the vision of changing the way businesses deliver in the on-demand era. Bringg’s last publicly confirmed valuation was $1B (in June 2021).
10:30 - 10:45Keynote
From SaaS to Smart: How AI is Transforming SaaS Platforms into Intelligent Solutions
By Evyatar Edri, Co-Founder @ LetsAI
In a world where SaaS solutions have become the standard across almost every industry, the next step is to make your SaaS truly smart. In this talk Evyatar Edri – LetsAI Co-founder & CPO, will explore how integrating AI into SaaS platforms doesn’t just upgrade the product – it unlocks new business models, smart automations, and personalized user experiences. Join us as we dive in together and see how to transform your SaaS from a standard solution into a smart, market-leading platform.
10:45 - 11:15Lightning Talk
Startups Presenting AI-Driven SaaS Solutions Transforming the Enterprise
MC: Ben Pelled, Founder & CEO @ Lynx
- Itamar Syn-Hershko, Founder & CEO @ Pulse (AI Site Reliability Engineering Platform, $1M ARR)
- Stav Levi Neumark, CEO and Co-Founder @ Alta (AI-driven Sales Agents, raised $7M)
- Sharon Barr, Co-founder & CEO @ Early (AI-powered Test Code Generation, raised $5M)
- Yotam Tzuker, CEO & Co-Founder @ Team Me (Full-stack Talent Marketing Partner)
Discover how the next generation of SaaS startups is using AI to solve real enterprise challenges – from automating workflows to unlocking new data insights and customer experiences.

In this fast-paced session, emerging founders will showcase innovative AI-powered solutions designed to scale, integrate, and transform the way large organizations operate.
11:15 - 11:50Panel Discussion
Inside the CISO Mind: What It Takes to Win SaaS Deals in 2025
Moderator: Eyal Asila, Founder & CEO @ CyberLion Advisory
- Yossi Marmarali, Director, Cybersecurity & BISO @ Orbia (acquired Netafim for $1.5B)
- Avivit Kotler, CISO @ Clalit Health Services (50K employees)
- Avi Alon, CISO @ Delek US (DK: NYSE, market cap ~$2B)
Winning enterprise SaaS deals means winning over the CISO. In this panel, leading security leaders reveal how they evaluate, approve, and deploy SaaS solutions in 2025 – from red flags that kill deals to the trust signals that close them. Learn what makes or breaks a security review, how AI and compliance shape procurement, and how startups can accelerate enterprise trust.

Topics we’ll cover:
- Red flags that immediately disqualify a SaaS vendor.
- How AI, data residency, and compliance drive CISO decisions.
- What makes a proof-of-concept succeed — and what makes it fail.
- How vendors can speed procurement without bypassing security.
- The one thing every SaaS founder thinks CISOs want (but they don’t).
11:50 - 12:25Panel Discussion
From Budget to Buy-In: The CFO Playbook for Smarter SaaS Decisions
Moderator: Raheli Sasson, Director of FP&A @ JFrog (DevOps & security, NASDAQ: FROG, market cap ~$5.5B)
- Itay Barzilay, CFO @ Elementor (Industry-leading website builder)
- Liron Jean, Partner & CFO @ Profitian Finance (Finance & operations for startups)
- Miri Ben David, VP Finance @ HiBob (HR tech unicorn valued at ~$2.7B)
In 2025, every SaaS purchase is a strategic financial decision. In this panel, CFOs from leading companies together with experts providing CFO services to startups will share how they evaluate SaaS vendors: from pricing models and ROI metrics to budget planning, cash flow impact, and supporting long-term growth.

We’ll also explore how early-stage startups can leverage outsourced CFO and finance services to professionalize their operations, negotiate smarter, and scale faster.

Topics we’ll cover:
- What metrics CFOs look for to approve new SaaS spend.
- How engineering and IT leaders evaluate scalability, integrations, and vendor reliability.
- The rise of usage-based and hybrid pricing – what works and what doesn’t.
- How finance and tech collaborate (or clash) during SaaS procurement.
- The biggest mistakes startups make when pitching enterprise buyers.
12:25 - 13:00Panel Discussion
AI Agents in Production: Lessons from the Frontlines
Moderator: Evyatar Edri, Co-Founder & CPO @ Let’s AI
- Hilla Bakshi, Founder @ Hameetupistiot Community
- Smadar Tadmor, CEO & Co-Founder @ Claro-Mentor
- Gilad Shoham, Dev & Open Source Leader @ Bit Cloud
AI agents are moving beyond hype and into production. In this panel, SaaS leaders share where AI agents are already delivering value – from customer support and onboarding to QA, security, and operations – and how to build trust with enterprise buyers.

Learn how to avoid hallucinations, design human-in-the-loop safeguards, and monetize AI features that customers actually adopt.

Topics we’ll cover:
- Real-world AI agent use cases in SaaS today.
- How enterprises evaluate and trust AI-driven workflows.
- Best practices for reducing hallucinations and adding guardrails.
- Business models for packaging and monetizing AI features.
- What’s next: where AI agents will expand in SaaS over the next 12 months.
13:00 - 14:00Lunch
1 on 1 Meetings, Roundtables & Networking Lunch
Pre-scheduled 1 on 1 meetings for founders, tech leaders, and investors. Meetings are set through the event app.

Clients:
- Yossi Marmarali, Director, Cybersecurity @ Orbia (acquired Netafim for $1.5B)
- Avivit Kotler, CISO @ Clalit Health Services (50K employees)
- Avi Alon, CISO @ Delek US (DK: NYSE, market cap ~$2B)
- Raheli Sasson, Director of FP&A @ JFrog (DevOps, NASDAQ: FROG, market cap ~$5.5B)
- Itay Barzilay, CFO @ Elementor (Industry-leading website builder)
- Miri Ben David, VP Finance @ HiBob (HR tech unicorn valued at ~$2.7B)
Enablers:
- Ben Pelled, Conference Organizer @ Lynx
- Liron Jean, Partner & CFO @ Profitian Finance (finance & operations for startups)
- Tom Rozen, MD & Group CRO @ GRSee Consulting (compliance for startups)
- Eyal Asila, Founder & CEO @ CyberLion Advisory
- Aviv Guetta, Chief Architect – Telecom, CTO Office @ Red Hat
Investors:
- Maya Hawlasewicz, Principal @ Pitango Growth
- David Feldman, Principal @ Flint Capital
- Shahar Abadi, Senior Associate @ Skywell Capital Partners
- Natalie Lorberboym Mano, GM @ PepsiCo Labs
- Amit Bohensky, Serial Founder & Investor | Founder @ Zoomd (TSX)
Founders:
- Itamar Syn-Hershko, Founder & CEO @ Pulse (AI Site Reliability Engineering Platform, $1M ARR)
- Stav Levi Neumark, CEO and Co-Founder @ Alta (AI-driven Sales Agents, raised $7M)
- Sharon Barr, Co-founder & CEO @ Early (AI-powered Test Code Generation, raised $5M)
- Yotam Tzuker, CEO & Co-Founder @ Team Me (Full-stack Talent Marketing Partner)