Moderator: Eyal Asila, Founder & CEO @ CyberLion Advisory

• Yossi Marmarali, Director, Cybersecurity & BISO @ Orbia (Orbia acquired Netafim for $1.5 billion)
• Avivit Kotler, CISO @ Clalit Health Services (Israel’s largest health service organization, 50K employees)
• Alberto (Deto) Hasson, VP CISO @ ICL Group (Israel’s largest minerals company, 12K+ employees)

Winning enterprise SaaS deals means winning over the CISO. In this panel, leading security leaders reveal how they evaluate, approve, and deploy SaaS solutions in 2025 — from red flags that kill deals to the trust signals that close them.

Learn what makes or breaks a security review, how AI and compliance shape procurement, and how startups can accelerate enterprise trust.

Topics we’ll cover:

• Red flags that immediately disqualify a SaaS vendor.
• How AI, data residency, and compliance drive CISO decisions.
• What makes a proof-of-concept succeed — and what makes it fail.
• How vendors can speed procurement without bypassing security.
• The one thing every SaaS founder thinks CISOs want (but they don’t).

Moderator: Evyatar Edri, Co-Founder & CPO, Let’s AI

AI agents are moving beyond hype and into production. In this panel, SaaS leaders share where AI agents are already delivering value – from customer support and onboarding to QA, security, and operations – and how to build trust with enterprise buyers.

Learn how to avoid hallucinations, design human-in-the-loop safeguards, and monetize AI features that customers actually adopt.

Topics we’ll cover:

• Real-world AI agent use cases in SaaS today.
• How enterprises evaluate and trust AI-driven workflows.
• Best practices for reducing hallucinations and adding guardrails.
• Business models for packaging and monetizing AI features.
• What’s next: where AI agents will expand in SaaS over the next 12 months.

Moderator: Raheli Sasson, Director of FP&A @ JFrog

• Itay Barzilay, CFO @ Elementor
• Miri Ben David, VP Finance @ HiBob
• Additional CFOs TBA

In 2025, every SaaS purchase is a strategic financial decision. In this panel, CFOs from leading companies together with experts providing CFO services to startups will share how they evaluate SaaS vendors: from pricing models and ROI metrics to budget planning, cash flow impact, and supporting long-term growth.

We’ll also explore how early-stage startups can leverage outsourced CFO and finance services to professionalize their operations, negotiate smarter, and scale faster.

Topics we’ll cover:

• What metrics CFOs look for to approve new SaaS spend.
• How engineering and IT leaders evaluate scalability, integrations, and vendor reliability.
• The rise of usage-based and hybrid pricing – what works and what doesn’t.
• How finance and tech collaborate (or clash) during SaaS procurement.
• The biggest mistakes startups make when pitching enterprise buyers.