Lynx genai summit

• Ben Pelled, Conference Organizer @ Lynx
• Amir Karlin, Marketing & Partnerships @ Lynx
• Raz Sabro, Sales & Business Development @ Lynx
• Yossi Duani, Sales & Business Development @ Lynx

Kick off the summit with inspiring words about the transformative potential of Generative AI, and how tech and business managers can use it today in their teams and organizations.

Explore essential AI building blocks and see IBM watsonx in action for creating autonomous AI agents, revealing practical pathways to the next wave of digital transformation.

In this talk, I’ll share how Lightricks identifies, builds, and scales custom Gen AI solutions across our marketing ecosystem, encompassing creative, copywriting, SEO, performance marketing, and sales. You’ll learn our practical approach to developing AI tools that deliver real value, from identifying opportunities to driving adoption among non-technical teams. We’ll explore how we balance rapid prototyping with integrating reliable, production-ready AI systems to enhance both efficiency and quality, demonstrating how these solutions have transformed our marketing operations

In this talk, you’ll gain insights into the ongoing balance between quick AI adoption and the concerns regarding AI misuse. Generative AI applications offer numerous advantages, but they also introduce significant risks related to data governance, privacy, and security. Businesses must implement robust security measures to ensure trustworthy and responsible AI usage.

In this talk you will learn the basics planning a GenAI project for success in production from a business perspective.

You will hear from an ex-Googler who’s a GenAI expert, LLM specialist, startup advisor and public Speaker.

LATENT is a firm focused on Gen AI implementation. In the past year Latent has completed over 20 projects, from conception to production.